Cle physics published jointly by Fermilab and SLAC laboratories, adopts a fun, accessible voice in its communications. Further research would be needed to determine how the different approaches influence user behaviour. Also, CERN did not always respond to comments, due to limited resources. This is now changing with more CERN scientists getting involved in discussions and may affect future commenting behaviour. Although quantitative KPI benchmarks were not set, the high-engagement items that exceed the average user behaviours can be used to evaluate which goals (e.g., marketing, Vesatolimod chemical Nutlin-3a chiral chemical information information education, or engagement) were achieved, and to compare which goals were achieved more effectively than the others. Among the 35 high engagement items, the most common behaviours implicating high engagement were visit duration for 14 items (relating to the educational goal), comments for 13 items (engagement), likes for 11 items (marketing) and shares for 10 items (engagement). Note that often high engagement items had multiple behaviours associated with them. This study demonstrates how platform and content effects affect user behaviours, and offers predictions for future practice with regard to different goals. Indicators such as Facebook organic reach may serve as a proxy for viral reach, as shown in previous work [32]. The combined effects of platform characteristics and content characteristics on virality could serve as a topic for further research, describing characteristics associated with virality of scientific content. To our knowledge, this study provides the first quantitative description of public engagement with science on social media, across several platforms. It extends findings developed in other contexts, such as news websites and surveys. The ecological validity of the study derives from the fact that it analyses digital traces of the spontaneous reactions of authentic users (rather than of a sample of undergraduate students) specifically on real items (rather than on contrived items) on real social media platforms (rather than in a mock social media platform designed for experimental purposes). Findings may serve for benchmarking social media analytics for science communication activities in the future. In turn, this study may inform the design of science communication campaigns that serve audiences’ informational needs and interests, and may contribute to audience members’ lifelong learning of science.Supporting InformationS1 Fig. Tweet about TOTEM detectors, posted on Twitter English. (JPG) S2 Fig. Corresponding tweet about TOTEM detectors, posted on Twitter French. The English tweet had an average number of click-throughs. In contrast, the equivalent French tweet had 2.5 times the average click-throughs. The French text was more enigmatic and said less than the English, encouraging readers to click to find out more. (JPG) S1 File. Digital Traces of Public Engagement with Particle Physics on CERN’s Social Media Platforms. (XLS) S2 File. Facebook lifetime total reach statistics. (XLS)PLOS ONE | DOI:10.1371/journal.pone.0156409 May 27,18 /Engagement with Particle Physics on CERN’s Social Media PlatformsAuthor ContributionsConceived and designed the experiments: KK ABT. Performed the experiments: KK. Analyzed the data: AJS ABT. Wrote the paper: AJS ABT KK.
Health Place 39 (2016) 179?Contents lists available at ScienceDirectHealth Placejournal homepage: www.elsevier.com/locate/healthplaceThe politics of non-communicable diseases in the glob.Cle physics published jointly by Fermilab and SLAC laboratories, adopts a fun, accessible voice in its communications. Further research would be needed to determine how the different approaches influence user behaviour. Also, CERN did not always respond to comments, due to limited resources. This is now changing with more CERN scientists getting involved in discussions and may affect future commenting behaviour. Although quantitative KPI benchmarks were not set, the high-engagement items that exceed the average user behaviours can be used to evaluate which goals (e.g., marketing, education, or engagement) were achieved, and to compare which goals were achieved more effectively than the others. Among the 35 high engagement items, the most common behaviours implicating high engagement were visit duration for 14 items (relating to the educational goal), comments for 13 items (engagement), likes for 11 items (marketing) and shares for 10 items (engagement). Note that often high engagement items had multiple behaviours associated with them. This study demonstrates how platform and content effects affect user behaviours, and offers predictions for future practice with regard to different goals. Indicators such as Facebook organic reach may serve as a proxy for viral reach, as shown in previous work [32]. The combined effects of platform characteristics and content characteristics on virality could serve as a topic for further research, describing characteristics associated with virality of scientific content. To our knowledge, this study provides the first quantitative description of public engagement with science on social media, across several platforms. It extends findings developed in other contexts, such as news websites and surveys. The ecological validity of the study derives from the fact that it analyses digital traces of the spontaneous reactions of authentic users (rather than of a sample of undergraduate students) specifically on real items (rather than on contrived items) on real social media platforms (rather than in a mock social media platform designed for experimental purposes). Findings may serve for benchmarking social media analytics for science communication activities in the future. In turn, this study may inform the design of science communication campaigns that serve audiences’ informational needs and interests, and may contribute to audience members’ lifelong learning of science.Supporting InformationS1 Fig. Tweet about TOTEM detectors, posted on Twitter English. (JPG) S2 Fig. Corresponding tweet about TOTEM detectors, posted on Twitter French. The English tweet had an average number of click-throughs. In contrast, the equivalent French tweet had 2.5 times the average click-throughs. The French text was more enigmatic and said less than the English, encouraging readers to click to find out more. (JPG) S1 File. Digital Traces of Public Engagement with Particle Physics on CERN’s Social Media Platforms. (XLS) S2 File. Facebook lifetime total reach statistics. (XLS)PLOS ONE | DOI:10.1371/journal.pone.0156409 May 27,18 /Engagement with Particle Physics on CERN’s Social Media PlatformsAuthor ContributionsConceived and designed the experiments: KK ABT. Performed the experiments: KK. Analyzed the data: AJS ABT. Wrote the paper: AJS ABT KK.
Health Place 39 (2016) 179?Contents lists available at ScienceDirectHealth Placejournal homepage: www.elsevier.com/locate/healthplaceThe politics of non-communicable diseases in the glob.